Why Choose SyncAuction?

The only sync platform built specifically for Heritage Auctions Dealer Direct partners. Stop wasting time on manual updates and start growing your business.

Request Demo See How It Works

Personalized demo · Custom pricing for your needs

What Makes Us Different

  • Built exclusively for Heritage Auctions partners
  • AI-powered product descriptions for SEO
  • Multi-platform support (WooCommerce, Shopify, BigCommerce)
  • Real-time inventory sync & auto-unpublish
  • Automated order forwarding to HA.com
Without SyncAuction

The Manual Struggle

  • Hours of manual data entry

    Copy-pasting product details, prices, and descriptions from HA.com

  • Outdated inventory

    Selling items that are no longer available, leading to refunds

  • Pricing errors

    Inconsistent markups and missed profit opportunities

  • Duplicate content penalties

    Using the same HA.com descriptions hurts your SEO

  • Limited catalog size

    Can't scale beyond what you can manually manage

With SyncAuction

The Automated Solution

  • Automatic catalog sync

    Products sync automatically from HA.com to your store

  • Real-time inventory accuracy

    Auto-unpublish when items sell, no more oversells

  • Smart pricing rules

    Conditional markups by category, metal type, grade, and more

  • AI-generated unique content

    SEO-friendly descriptions that help you rank

  • Unlimited scale

    Grow from 100 to 10,000+ products without extra work

Built for Heritage Auctions Partners

Features designed specifically for the coin & collectibles industry

HA.com Native Integration

Deep integration with Heritage Auctions Dealer Direct API. We understand the data structure, categories, and metadata.

Learn more

Numismatic AI

AI models trained on coin & collectibles terminology. Generate descriptions that collectors actually want to read.

Learn more

Grade-Aware Pricing

Set different markups for MS65 vs MS70. Price gold differently from silver. Complete flexibility.

Learn more

Multi-Platform

One source of truth for WooCommerce, Shopify, and BigCommerce. Manage all stores from one dashboard.

Learn more

Real-Time Sync

From daily to 15-minute sync intervals. Keep your inventory accurate even for fast-moving items.

Learn more

Order Automation

Orders on your site automatically forward to HA.com. No manual copying, no errors.

Learn more

Smart Pricing Rules in Action

Set conditional markups based on grade, metal type, or category

Example Pricing Rules

Gold Coins (MS65+) 15% Markup

Higher margin for certified gold coins in near-gem condition

Silver Coins (MS60-64) 12% Markup

Standard markup for uncirculated silver in collector grades

Modern Issues (Any Grade) 8% Markup

Competitive pricing for higher-volume modern coin sales

Key Dates & Rarities 20% Markup

Premium pricing for high-demand numismatic rarities

Why Grade-Based Pricing Matters

  • Maximize margins on premium grades

    MS70 coins can command higher markups than MS65

  • Stay competitive on common items

    Lower markups on high-volume items to win sales

  • Account for metal price volatility

    Different strategies for gold, silver, and copper

  • Set-and-forget automation

    Rules apply automatically to every new product

See all pricing rule options

Manual vs. SyncAuction

See the difference automation makes

Feature Manual Process SyncAuction
Time to add 100 products 10+ hours Automatic
Inventory accuracy ~90% 99.9%
Price update frequency When you remember Every sync
Unique product descriptions Duplicate from HA.com AI-generated
Multi-store support Manual × stores Built-in
Order forwarding Manual copy/paste Automated
Scalability Limited by time Unlimited

Calculate Your ROI

See how much you could save with SyncAuction

14+ hrs
Saved per week
Based on 50 products/week
$1,200+
Monthly labor savings
At $25/hr labor cost
10x
Return on investment
Compared to subscription cost
How we calculate these savings

Time Savings Assumptions

  • ~15-20 min per product for manual entry (title, description, images, attributes)
  • 50 products/week is typical for active dealers
  • 14+ hours = 50 products × 17 min average

Cost Savings Assumptions

  • $25/hour loaded labor cost (salary + benefits + overhead)
  • $1,200/month = 14 hrs × 4 weeks × $25/hr
  • Doesn't include opportunity cost of time spent on other growth activities

Note: Actual savings vary based on your product volume, current workflow, and labor costs. Higher-volume dealers often see even greater returns.

Want a personalized ROI calculation for your business?

Get Custom ROI Analysis
"SyncAuction transformed how we manage our coin inventory. What used to take us 20+ hours a week now happens automatically. We've been able to triple our catalog size without hiring additional staff."
JD
James D.
Heritage Auctions Dealer Direct Partner
HA.com dealer since 2018 · 5,000+ listings
Read more success stories
99.9%
Uptime SLA
256-bit
SSL Encryption
PCGS/NGC
Grade Recognition
24hr
Response Time

Frequently Asked Questions

Common questions about SyncAuction

How is SyncAuction different from manual updates?
SyncAuction automates the entire catalog sync process, eliminating hours of manual data entry. Products, prices, images, and inventory sync automatically from Heritage Auctions to your store, with AI-generated unique descriptions for better SEO. No more copy-pasting or manually updating prices when HA.com changes them.

Do I need technical skills to use SyncAuction?
No technical skills required. Our setup wizard guides you through connecting your store in minutes. Just enter your API credentials and configure your preferences - we handle all the technical complexity. If you need help, our support team is available to assist with setup.

How quickly can I get started?
Most dealers are up and running within 30 minutes. Connect your Heritage Auctions credentials, link your store, set your pricing rules, and your first sync can begin immediately. We provide step-by-step guidance throughout the process.

What if I already have products in my store?
SyncAuction intelligently matches existing products by SKU. Products already in your store will be updated rather than duplicated. You can also choose to only sync new products if preferred. Our system is designed to work seamlessly with your existing catalog.

Is there a contract or commitment?
No long-term contracts required. SyncAuction is a month-to-month subscription that you can cancel anytime. Request a demo to see the platform in action—we're confident you'll love the time savings.

Why choose SyncAuction over a general e-commerce sync tool?
SyncAuction is purpose-built for Heritage Auctions Dealer Direct partners. General sync tools don't understand numismatic data, grading services like PCGS and NGC, or coin-specific attributes. Our AI is trained on coin and collectibles terminology, and our pricing rules understand grade-based markups that are essential for coin dealers.

What kind of support is included?
All plans include email support and access to our help documentation. Higher-tier plans include priority support, dedicated account managers, and one-on-one onboarding calls to help you get the most out of SyncAuction. Contact us to learn more about our support options.
View all frequently asked questions

Ready to See the Difference?

Join Heritage Auctions dealers who've reclaimed 14+ hours every week. Request a personalized demo today.

Request Demo See Full Comparison

No credit card required · Setup assistance included