We help Heritage Auctions Dealer Direct partners automate their e-commerce operations, save 14+ hours weekly, and scale their coin and collectibles business.
Coin and collectibles dealers who partner with Heritage Auctions often struggle to keep their e-commerce stores in sync with HA.com's constantly changing inventory. Manual updates are time-consuming, error-prone, and take focus away from what matters most: growing your business.
SyncAuction was built to solve this problem. We provide a seamless bridge between Heritage Auctions' Dealer Direct program and popular e-commerce platforms, automating the entire product lifecycle from catalog sync to order fulfillment.
Our goal is simple: help you spend less time on inventory management and more time on your customers.
No more manual copying and pasting product data
Automated sync eliminates human mistakes
Handle thousands of products effortlessly
SyncAuction was born from firsthand experience with the challenges coin dealers face. We saw dealers spending hours each week copying product data, downloading images, and updating prices manually - time that could be spent building customer relationships and growing their business.
We built SyncAuction with a simple vision: what if the entire catalog management process could be automated? What if a dealer could connect their HA.com account once and have their e-commerce store update itself?
Today, SyncAuction serves Heritage Auctions dealers across the country, helping them sync thousands of products effortlessly while maintaining accurate inventory and competitive pricing.
Recognized the need for automated catalog sync after seeing dealers struggle with manual processes.
Developed AI specifically trained on coin terminology, grading systems, and collectibles metadata.
Regular updates based on dealer feedback, including new features like grade-aware pricing and multi-store support.
SyncAuction is a comprehensive catalog automation platform that connects Heritage Auctions to your e-commerce store.
We connect to HA.com's Dealer Direct API and pull your complete product inventory. Sync frequency from 15 minutes to daily.
Learn moreWe parse product data, optimize images, apply your pricing rules, and generate unique AI descriptions for SEO.
Learn moreProducts are automatically published to your WooCommerce, Shopify, or BigCommerce store with full metadata.
Learn moreWhen customers order, we automatically place the corresponding order at Heritage Auctions. Complete order automation.
Learn moreSyncAuction is an unofficial, third-party platform. We are not affiliated with, endorsed by, or officially connected to Heritage Auctions (HA.com) in any way.
To use SyncAuction, you must be an existing HA.com partner with valid Dealer Direct API credentials. We simply provide tools to help you sync your authorized data to your own e-commerce store.
The principles that guide how we build and support SyncAuction
Your business depends on accurate, timely data. We prioritize stability and uptime above all else.
Full API logging, clear pricing, and honest communication. No hidden surprises.
We're here to help you succeed. Responsive support from people who understand your business.
"The team behind SyncAuction truly understands what coin dealers need. The platform handles the complexity of numismatic data seamlessly - grades, certifications, varieties - it just works."
Join Heritage Auctions dealers who've automated their catalog management. Request a personalized demo today.
No credit card required ยท Free onboarding assistance