Get Started in 30 Minutes

Connecting your Heritage Auctions catalog to your e-commerce store is simple. Follow these six steps and start syncing today.

6 simple steps No credit card required Setup assistance included

Before You Start

Make sure you have these ready for a smooth setup

HA.com Dealer Direct Access

You must be a registered Heritage Auctions Dealer Direct partner with API credentials. Contact HA.com if you need to apply.

E-Commerce Store

An active WooCommerce, Shopify, or BigCommerce store with admin access to create API keys.

1

Create Your SyncAuction Account

~2 min

Request a demo and our team will set up your account. You'll get a personalized walkthrough of all features.

  • Enter your email and create a secure password
  • Verify your email address (check spam folder)
  • Complete your business profile
Request a demo
2

Connect Your Heritage Auctions Account

~5 min

Enter your Heritage Auctions Dealer Direct API credentials. Once connected, you'll see your available catalog inventory.

  • Enter your HA.com API key and secret
  • Test the connection (we'll verify your credentials)
  • Preview your available catalog items

Not a Dealer Direct partner yet? Contact Heritage Auctions to apply for the program.

3

Add Your E-Commerce Store

~10 min

Connect your WooCommerce, Shopify, or BigCommerce store. We'll guide you through generating the necessary API credentials.

WooCommerce
WooCommerce ~15 min setup
Shopify
Shopify ~10 min setup
BigCommerce
BigCommerce ~15 min setup
View detailed setup guides
4

Configure Category Mapping

~5 min

Map Heritage Auctions categories to your store's category structure. This ensures products appear in the right places on your site.

  • Select which HA.com categories to sync
  • Map each to your store's categories
  • Set default categories for unmapped items
  • Use auto-assign rules based on metal type or grade
Learn about category mapping
5

Set Up Pricing Rules

~5 min

Configure your markup rules to automatically price products. Rules can be based on metal type, grade, CAC certification, or price ranges.

  • Set percentage or fixed dollar markups
  • Create conditional rules (e.g., +15% for CAC coins)
  • Preview pricing before it goes live
  • Set rule priority order
Learn about pricing rules

Enable Sync & Start Selling

~3 min

Run your first sync and watch your products appear in your store. Set up automatic syncing and you're ready to sell.

  • Run your first manual sync
  • Review synced products in your store
  • Enable automatic sync schedule
  • Start accepting orders

You're all set!

Products will now sync automatically. Orders placed on your store are forwarded to HA.com for fulfillment.

What Happens After Setup?

Once configured, SyncAuction works automatically in the background

Automatic Syncing

Products sync on your schedule. New items appear, sold items are removed, prices stay updated.

Order Forwarding

Customer orders are automatically forwarded to Heritage Auctions for fulfillment and shipping.

Inventory Updates

Stock levels are synced across all your stores. Items are unpublished when sold out on HA.com.

Notifications

Get notified about sync status, errors, and important events via email or your dashboard.

Need Help Getting Started?

Our team is happy to walk you through the setup process. Request a demo and we'll help you get up and running.

Schedule Setup Call View Documentation

Frequently Asked Questions

How long does the initial setup take?
Most users complete the initial setup in 15-30 minutes. This includes connecting your HA.com account, adding your e-commerce store, configuring category mappings, and setting up pricing rules. Your first sync typically completes within an hour depending on catalog size.
Do I need technical knowledge to set up SyncAuction?
No technical knowledge is required. Our setup wizard guides you through each step. You'll need your HA.com Dealer Direct credentials and the ability to create API keys in your e-commerce platform, but we provide detailed instructions for each platform.
What happens if a sync fails or encounters errors?
SyncAuction has built-in retry logic with exponential backoff. If a sync fails, we'll retry up to 3 times. You'll receive notifications about any errors via email and dashboard alerts. All API calls are logged for troubleshooting, and our support team is available to help.
Can I preview changes before they go live on my store?
Yes! You can preview pricing rules before applying them, seeing how they'll affect your product prices. You can also run a manual sync and review products before enabling automatic syncing. Individual products can be hidden from sync if needed.
How do I handle order fulfillment after setting up SyncAuction?
When customers place orders on your store, SyncAuction automatically forwards them to Heritage Auctions via their API. HA.com handles fulfillment and shipping directly. You receive notifications about order status changes and can track everything from your SyncAuction dashboard.
What if I need help during setup?
Our support team is available to help you through every step. You can request a guided setup call where we walk through the process together, or use our detailed help documentation. Most questions are answered within 24 hours.

Continue Exploring

All Features

Explore catalog sync, AI content, pricing rules, and more.

Integrations

Detailed guides for WooCommerce, Shopify, and BigCommerce.

Why SyncAuction?

See how we compare and the ROI you can expect.

Ready to Get Started?

Request a demo and we'll walk you through the entire setup process.

Personalized demo • Setup assistance included • Custom pricing for your needs

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