Everything You Need to Sync HA.com

Powerful automation tools built specifically for Heritage Auctions partners. Save time, reduce errors, and scale your business.

Save 14+ hours per week on manual catalog management

Automatic Sync AI Content Smart Pricing Order Forwarding
Core Feature

Automatic Catalog Sync

Connect to Heritage Auctions' Dealer Direct API and automatically import your entire catalog. Products sync every few hours to keep your store up to date.

  • Product names, descriptions, and full metadata
  • High-resolution images (obverse and reverse)
  • Grading service, grade, certification numbers
  • Real-time stock and price updates
Learn more about Catalog Sync
Catalog Sync

Last synced: Today 2:45 PM

Live

2,847

Products

5,694

Images

+47

New Today

142 products updated
23 items unpublished (sold out)
8 price changes applied
Next sync in 2h 14m
Duration: 4m 32s

Input from HA.com

SKU: 910650001

1921 Morgan Dollar MS64 PCGS

Silver MS64 PCGS
AI Processing...

Generated Description

Unique

Discover this stunning 1921 Morgan Silver Dollar, certified MS64 by PCGS. This iconic American coin features Lady Liberty in exquisite detail, with exceptional luster and minimal contact marks. A must-have for serious collectors seeking high-grade Morgan dollars from the final year of production.

68 words • SEO optimized GPT-4 Turbo
AI Powered

AI Content Generation

Generate unique, SEO-friendly product descriptions automatically. Customize prompts by category to create compelling content that converts.

  • Customizable AI prompts per category
  • SEO-optimized product descriptions
  • Unique content for every product
  • Variable support (grade, metal, year, etc.)
Learn more about AI Content
Organization

Smart Category Mapping

Map Heritage Auctions categories to your store's structure. Create a seamless browsing experience for your customers.

  • Map HA.com categories to your store categories
  • Auto-assign based on metal type, year, or grade
  • Create custom category rules
  • Bulk category management

Category Mappings

12 mapped

Morgan Dollars

HA.com Category

US Silver Coins

Your Store

Gold Eagles

HA.com Category

US Gold Coins

+Premium Collection

Peace Dollars

HA.com Category

US Silver Coins

Your Store

Auto-assign: Metal type, Grade range + Add Rule

Pricing Rules

Priority order
1 CAC Certified
+15%

Any metal • Any grade • CAC sticker

2 Gold Coins
+8%

Metal = Gold • All grades

3 Silver Coins
+12%

Metal = Silver • All grades

4 High Value Items
+$50

Price > $1,000 • Fixed amount

Rules evaluated top to bottom 4 active rules
Pricing

Conditional Pricing Rules

Set dynamic pricing rules based on product attributes. Apply different markups by category, metal type, price range, or certification.

  • Percentage or fixed amount markups
  • Rules by metal type (gold, silver, platinum)
  • Tiered pricing by price range
  • Special rules for CAC/premium items
Learn more about Pricing Rules
Inventory

Smart Inventory Management

Never oversell again. When items sell out on Heritage Auctions, they're automatically unpublished from your store.

  • Auto unpublish out-of-stock items
  • Real-time stock level sync
  • Price updates on every sync
  • Re-publish when stock returns
Learn more about Inventory Management

Live Activity

Real-time

1921 Morgan MS64 PCGS

Auto-unpublished • Sold out on HA.com

2m

2024 Gold Eagle MS70

Published to store • $2,450.00

15m

Peace Dollar MS65 NGC

Price updated: $275 → $295 (+7.3%)

1h

1928 Peace Dollar MS63

Re-published • Back in stock

2h
23 updates today View all activity →

Order #WC-4521

WooCommerce • Just now

$1,245.00

1 item

Processing

Stock verified & locked

Atomic lock prevents overselling

HA.com Order Created

Order #HA-910650001

Confirmed

Order forwarded in 1.2 seconds

Orders

Automatic Order Forwarding

When customers place orders on your store, we automatically create the corresponding order at Heritage Auctions via their API.

  • Webhook integration with your platform
  • Instant order placement at HA.com
  • Partial fulfillment handling
  • Order status tracking
Learn more about Order Management
Transparency

Comprehensive API Logging

Full visibility into every API call. Debug issues quickly and maintain complete audit trails for your business.

  • Complete request/response logging
  • Error tracking and alerts
  • Response time monitoring
  • Searchable log history
API Logs
Live
14:32:15 [200] GET /api/dealer-direct/catalog 238ms

↳ Fetched 2,847 products • 5.2 MB

14:32:18 [200] POST /api/dealer-direct/order 156ms

↳ Order created: HA-910650001 • $1,245.00

14:32:22 [200] GET /api/woocommerce/products 89ms

↳ Synced 47 new products to store

14:32:25 [429] GET /api/dealer-direct/catalog 52ms

↳ Rate limited • Auto-retry in 60s

1,247 requests today 99.2% success rate

Frequently Asked Questions

How does the automatic catalog sync work?
SyncAuction connects to Heritage Auctions' Dealer Direct API using your partner credentials. The system performs scheduled syncs (frequency depends on your plan - daily, hourly, or every 15 minutes) to fetch your complete product catalog. During each sync, products are compared for changes, new items are added, updated items are modified, and out-of-stock items are automatically unpublished from your store.
Which AI providers are supported for content generation?
SyncAuction supports multiple AI providers including OpenAI (GPT-4, GPT-4 Turbo, GPT-3.5), Anthropic (Claude 3 Opus, Sonnet, Haiku), and custom/local AI endpoints. You can configure your preferred provider in your account settings and customize prompts per product category for optimal results.
Can I customize pricing rules for different product types?
Yes, SyncAuction offers a powerful conditional pricing engine. You can create rules based on multiple criteria including metal type (gold, silver, platinum), grading service (PCGS, NGC), grade level, price range, CAC certification, and category. Rules support percentage markups, fixed amount additions, or fixed final prices, and are evaluated by priority.
How does order forwarding work?
When a customer places an order on your e-commerce store, a webhook is sent to SyncAuction. The system validates the order, checks stock availability using atomic locking to prevent overselling, and automatically places the corresponding order at Heritage Auctions via their API. You receive notifications about order status including confirmations, partial fulfillments, or any issues.
What happens if an item sells out on HA.com?
During each catalog sync, SyncAuction checks inventory levels. When an item's quantity drops to zero on HA.com, it is automatically unpublished from your connected stores to prevent overselling. If the item becomes available again, it can be automatically republished based on your settings.

Explore More

Integrations

Learn about WooCommerce, Shopify, and BigCommerce integrations.

Pricing

View our transparent pricing plans starting at $49/month.

How It Works

See the step-by-step process to get started with SyncAuction.

Ready to Get Started?

See how SyncAuction can transform your HA.com business.

Personalized demo • Setup assistance included • Custom pricing for your needs

Request Demo View Pricing