Smart Pricing

Intelligent Pricing Rules

Create sophisticated pricing rules that automatically calculate your selling price based on multiple factors. Set it once and let SyncAuction do the math.

Configure Your Pricing

Example Pricing Calculation

HA.com Price $500.00
Base Markup (15%) +$75.00
Gold Coin Premium (5%) +$25.00
MS65+ Grade Bonus (3%) +$15.00
Your Price $615.00

Flexible Rule Types

Create rules based on any product attribute

Flat Markup

Apply a fixed percentage or dollar amount markup to all products or specific categories.

All Products: +20%

Tiered Pricing

Different markup percentages based on the original price range.

$0-$100: +25% $100-$500: +20% $500+: +15%

Category-Based

Set different markups for different product categories.

US Coins: +18% World Coins: +22% Currency: +15%

Metal Type Rules

Adjust pricing based on metal content (gold, silver, platinum, copper).

Gold: +5% Silver: +8% Platinum: +10%

Grade-Based Rules

Premium pricing for higher-graded coins and collectibles.

MS70/PF70: +12% MS65-69: +8% Below MS65: +5%

Minimum Margin

Ensure you never sell below a minimum profit margin.

Min Margin: $10 or 10%

Rule Priority & Stacking

Rules can be stacked and prioritized. Higher priority rules override lower ones, or rules can be additive for complex pricing strategies.

  • Drag & Drop Priority

    Easily reorder rules to set priority

  • Additive Mode

    Stack multiple rules for cumulative markup

  • Override Mode

    Higher priority rules replace lower ones

  • Preview Before Apply

    See calculated prices before syncing

Rule Priority Order

1 MS70 Premium
+15%
2 Gold Coins
+8%
3 US Coins Category
+12%
4 Base Markup
+10%

How Rule Conflicts Are Resolved

Understand exactly how the pricing engine handles overlapping rules

Conflict Resolution Logic

1

Priority Number Wins

Lower priority numbers take precedence. A rule with priority 1 always beats priority 10.

2

Specific Beats General

A rule targeting "1921 Morgan MS65" overrides a general "Silver Coins" rule at the same priority.

3

Additive Mode Stacking

Enable additive mode to combine multiple matching rules (e.g., Base 10% + Gold 5% + High Grade 3%).

4

Minimum Margin Protection

Minimum margin rules always apply last, ensuring you never sell below your profit floor.

Conflict Example

Product: 1921 Morgan MS65 (Silver)
HA.com Price: $350
5 All Coins +25%
Lower priority - skipped
2 Silver Coins +15%
Applied: +$52.50
3 MS65+ Grade +5%
Additive: +$17.50
Final Price $420.00
Silver rule + Grade bonus (additive mode)

Real-World Examples

See how pricing rules work in practice

1921 Morgan Dollar MS65

HA.com Price:$350.00
Base (10%):+$35.00
Silver (8%):+$28.00
MS65 (5%):+$17.50
Your Price:$430.50

$20 Saint-Gaudens MS66

HA.com Price:$2,500.00
Base (10%):+$250.00
Gold (5%):+$125.00
High Value (-2%):-$50.00
Your Price:$2,825.00

Available Condition Fields

Build precise rules using any product attribute

Field Operators Example Values
metal equals, in Gold, Silver, Platinum, Copper
service equals, in PCGS, NGC, ANACS, ICG
grade equals, contains, starts_with MS65, PR70, VF30
price greater_than, less_than, between >1000, 100-500, <50
year equals, between 1921, 1900-1950
category equals Morgan Dollars, Peace Dollars
cac_certification equals Yes, No
variety contains VAM-3A, Peace Dollar

Automated Rules vs. Manual Spreadsheets

Stop calculating markups by hand

Spreadsheet Pricing
  • Manual calculations for each product
  • Formula errors lead to lost profits
  • Copy-paste mistakes across rows
  • Price updates require manual work
  • No version control or audit trail
SyncAuction Rules
  • Automatic calculation for all products
  • Minimum margin protection built-in
  • Preview before applying changes
  • Real-time updates on every sync
  • Full audit trail of rule changes

Frequently Asked Questions

What types of pricing rules can I create?
SyncAuction supports three rule types: percentage markup (e.g., +15%), fixed amount (e.g., +$25), and fixed price (set exact selling price). Rules can be based on metal type, grade, grading service, category, price range, year, CAC certification, variety, and more.
How do rule priorities work?
Each rule has a priority number where lower numbers mean higher priority. When multiple rules could apply to a product, the highest priority matching rule is used first. You can also enable additive mode to stack multiple rules for cumulative markup calculations.
Can I preview prices before applying rules?
Yes! Before saving pricing rules, you can preview exactly how they will affect your products. The preview shows a sample of affected products with their old price vs. new price, plus total margin impact analysis.
Can I set different markups for gold vs. silver coins?
Absolutely. You can create separate rules for each metal type (gold, silver, platinum, copper) with different markup percentages. For example: Gold +5%, Silver +8%, Platinum +10%. The pricing engine applies the matching rule automatically during sync.
How do I ensure I never sell below a minimum profit?
Create a minimum margin rule with the highest priority (lowest number). Set a minimum profit as either a fixed amount (e.g., $10 minimum profit per item) or percentage (e.g., 10% minimum margin). This rule ensures you always maintain profitability regardless of other rules.

Related Features

Catalog Sync

Pricing rules are applied automatically during each sync cycle.

AI Content

Generate compelling product descriptions that convert.

Analytics

Track margin analysis and pricing performance over time.

Order Management

See your markup in action when orders come through.

Ready to Optimize Your Pricing?

Set up your pricing rules once and let SyncAuction handle the rest.

Request Demo