The complete integration between Heritage Auctions Dealer Direct and your WordPress + WooCommerce store. Automatically sync coins, currency, and collectibles with AI-enhanced descriptions.
Whether you're searching for "ha.com WooCommerce integration" or "Heritage Auctions WordPress sync" — SyncAuction is the platform that connects your HA.com dealer inventory directly to WooCommerce with full REST API support.
Personalized demo • Setup assistance included • Custom pricing for your needs
SyncAuction bridges the gap between Heritage Auctions (HA.com) Dealer Direct program and your WooCommerce-powered WordPress store. Instead of manually copying product information, images, and prices from Heritage Auctions to WooCommerce, SyncAuction automates the entire process.
Connect your Heritage Auctions Dealer Direct account once. SyncAuction monitors your HA.com inventory and automatically pushes new items to WooCommerce.
Heritage Auctions data is enhanced with AI-generated descriptions optimized for search engines and collectors. Not just copied — transformed.
When items sell on WooCommerce, inventory updates flow back. Sold items are removed from Heritage Auctions to prevent overselling.
Step-by-step setup process — most dealers complete this in under 15 minutes
Sign up for SyncAuction and connect your Heritage Auctions Dealer Direct account. We'll verify your HA.com dealer status.
In WordPress admin, go to WooCommerce → Settings → Advanced → REST API and create new keys.
Enter your WooCommerce URL and API keys in SyncAuction. Map HA.com categories to your WooCommerce structure.
Run your first sync and watch Heritage Auctions products appear in your WooCommerce store with full details.
Complete product data transfer with intelligent field mapping
| Heritage Auctions | WooCommerce |
|---|---|
| Lot Title | Product Name (post_title) |
| Lot Description | Product Description + AI Enhancement |
| Lot Number | SKU (_sku meta) |
| Buy Now Price | Regular Price + Your Markup |
| PCGS/NGC Grade | Product Attribute: "Grade" |
| Certification Number | Product Attribute: "Cert #" |
| Grading Service | Product Attribute: "Service" |
| Metal Content | Product Attribute: "Metal" |
| Year / Mint Mark | Product Attributes |
| Obverse Image | Featured Image |
| Reverse Image | Product Gallery |
| Additional Images | Product Gallery |
| Category | WooCommerce Category (mapped) |
{
"name": "1921 Morgan Dollar MS65 PCGS",
"type": "simple",
"status": "publish",
"description": "AI-enhanced description...",
"short_description": "1921 Morgan Silver Dollar...",
"sku": "HA-123456",
"regular_price": "425.00",
"categories": [
{ "id": 15, "name": "Morgan Dollars" }
],
"images": [
{ "src": "...obverse.jpg", "position": 0 },
{ "src": "...reverse.jpg", "position": 1 }
],
"attributes": [
{
"name": "Grade",
"options": ["MS65"],
"visible": true
},
{
"name": "Certification",
"options": ["PCGS"],
"visible": true
},
{
"name": "Cert Number",
"options": ["12345678"],
"visible": true
}
],
"meta_data": [
{ "key": "_ha_lot_number", "value": "123456" },
{ "key": "_ha_source_url", "value": "https://..." }
]
}
All Heritage Auctions data is mapped to native WooCommerce fields. No custom plugins required for display.
Built specifically for WordPress + WooCommerce dealers
Coin metadata maps to WooCommerce product attributes. Grade, metal, certification, year, and mint mark become filterable attributes customers can search by.
High-resolution obverse, reverse, and additional images from Heritage Auctions sync to WooCommerce product galleries. Images are uploaded to your WordPress media library.
Heritage Auctions lot numbers, source URLs, and reference data stored in WooCommerce post meta. Access via theme templates or plugins.
Inventory syncs with WooCommerce stock levels. When items sell, stock updates automatically. Supports backorder and out-of-stock handling.
Real-time order notifications via WooCommerce webhooks. When customers buy, SyncAuction receives instant notification to update inventory across all channels.
Map Heritage Auctions categories to your custom WooCommerce category structure. "US Coins > Morgan Dollars" can map to any hierarchy you prefer.
Everything you need before connecting Heritage Auctions to WooCommerce
| Component | Minimum | Recommended |
|---|---|---|
| WooCommerce | 3.5+ | 8.0+ |
| WordPress | 5.0+ | 6.4+ |
| PHP | 7.4+ | 8.1+ |
| REST API | v3 | v3 |
| SSL/HTTPS | Required | |
Create, update, and delete products in WooCommerce
Map and create product categories
Receive order notifications for inventory updates
Manage grade, certification, and other attributes
Tip: Use a dedicated WordPress user account for API keys to track SyncAuction activity separately in logs.
| Event | Action |
|---|---|
order.created |
Mark item sold, update HA.com |
order.updated |
Handle status changes, refunds |
product.updated |
Sync external price changes |
product.deleted |
Track manual deletions |
SyncAuction works with your existing WordPress plugins
*Whitelist REST API access
Common problems and solutions for Heritage Auctions to WooCommerce sync
API keys not working or connection refused.
yoursite.com/wp-json/wc/v3Security plugin or firewall blocking API access.
Product data appears but no images uploaded.
Orders placed but SyncAuction not receiving notifications.
Initial sync taking longer than expected.
Products ending up in wrong WooCommerce categories.
Still having issues connecting Heritage Auctions to WooCommerce?
Contact SupportRequest a personalized demo and see how SyncAuction connects your catalog.