For HA.com Partners

Sync Heritage Auctions Catalog to Your Store

Automatically import coins & collectibles from HA.com to WooCommerce, Shopify, or BigCommerce. Stop manual updates. Start selling.

Save 14+ hours per week on manual catalog management

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Last Sync: 2 hours ago Active

1921 Morgan Dollar MS64

PCGS Certified

$185.00

1oz Gold Eagle 2024

BU Condition

$2,150.00

Peace Dollar 1922 MS65

NGC Graded

$295.00

2,847 products synced Syncing...

Stop Wasting Time on Manual Updates

Managing inventory across Heritage Auctions and your e-commerce store is tedious and error-prone. We automate the entire process.

Hours of Manual Work

Copying product data, downloading images, updating prices - it's a full-time job just to keep up.

Pricing Errors

Outdated prices lead to lost margins or upset customers. Manual updates are prone to mistakes.

Out-of-Stock Surprises

Selling items that are already gone creates refund headaches and damages customer trust.

How It Works

Three simple steps to automate your catalog

Setup takes approximately 30 minutes

Connect Your HA.com Account

Enter your Heritage Auctions partner credentials. We securely connect to their Dealer Direct API.

Configure Your Settings

Map categories, set pricing rules, customize AI content prompts. Tailor everything to your store.

Publish & Sell

Products sync automatically to your store. Orders flow back to HA.com. You focus on growing your business.

See detailed setup guide

Everything You Need

Powerful features built for coin and collectibles dealers

Catalog Sync

Automatic sync every few hours. Products, images, metadata - all kept up to date.

AI Content Generation

Generate unique, SEO-friendly product descriptions with customizable AI prompts.

Conditional Pricing

Set markup rules by category, metal type, or price range. Your margins, your rules.

Auto Unpublish

Sold out on HA.com? Automatically unpublished from your store. No more overselling.

Order Forwarding

Orders placed on your store are automatically sent to HA.com via their API.

Full API Logging

Complete request/response logs for debugging and audit trails. Full transparency.

View all features

Works With Your Platform

Seamless integration with major e-commerce platforms

WooCommerce

Full REST API integration with WordPress and WooCommerce stores.

Shopify

Native Shopify Admin API integration for seamless product sync.

BigCommerce

Full V2/V3 API support for enterprise BigCommerce stores.

Learn more about integrations

Frequently Asked Questions

What is SyncAuction?

SyncAuction is a catalog automation platform for Heritage Auctions (HA.com) Dealer Direct partners. It automatically syncs your HA.com inventory to WooCommerce, Shopify, or BigCommerce—complete with AI-powered product descriptions, conditional pricing rules, and automatic order forwarding back to HA.com.

Do I need to be an HA.com partner to use SyncAuction?

Yes, SyncAuction is designed specifically for Heritage Auctions Dealer Direct partners. You need valid HA.com API credentials to connect your catalog. SyncAuction then syncs your authorized inventory to your own e-commerce store.

Which e-commerce platforms does SyncAuction support?

SyncAuction currently supports WooCommerce (WordPress), Shopify, and BigCommerce. All three platforms have full feature support including product sync, inventory management, category mapping, and automatic order forwarding.

How often does SyncAuction sync my catalog?

Sync frequency depends on your plan. The Starter plan syncs daily, the Professional plan syncs hourly, and Enterprise plans can sync as frequently as every 15 minutes. You can also trigger manual syncs at any time.

How much time will SyncAuction save me?

Most dealers report saving 14+ hours per week on manual catalog updates, image uploads, and inventory management. At typical labor rates, this translates to over $1,200 per month in saved time—making SyncAuction pay for itself many times over.

Is SyncAuction affiliated with Heritage Auctions?

No, SyncAuction is an independent, third-party platform. We are not affiliated with, endorsed by, or officially connected to Heritage Auctions (HA.com) in any way. We simply provide tools to help authorized Dealer Direct partners sync their data to their own e-commerce stores.

Learn more about how SyncAuction works